What's the real cost
of your online store?
Plugin stack, checkout flow, subscriptions, shipping rules, multi-region pricing — every store lives or dies in the details. Walk through the questionnaire and see a CAD range built from the same scope-by-scope logic we use when we quote real client stores.
Common questions
Shopify or custom — which is right for my store?
For most SMB stores under $5M GMV, Shopify is faster, cheaper to maintain, and supports the integrations you need. Custom (or headless) makes sense when you're hitting platform limits — high catalog volume, heavy custom logic at checkout, multi-storefront, B2B with complex pricing. The questionnaire's platform question reflects this; if you pick "not sure" we scope both in the proposal.
How does price scale with catalog size?
Up to ~25 products: minimal effect. 25–150: a small bump for content + filtering. 150–1,000: meaningful, because filtering, search, and merchandising start to matter. 1,000+: substantial, because you're now in feed-management + performance-optimization territory. The catalog question handles all of this.
What about plugin and app subscription costs?
Not included in the build estimate. Most stores end up paying $80–$400/month in app subscriptions; we keep that lean by writing custom logic for the things you'll use forever (checkout, search, subscriptions) and leaving plugins for the genuinely third-party stuff (reviews, marketing automation). The detailed proposal lists which apps we recommend and their monthly cost.
Do you migrate from another platform?
Yes — Shopify ↔ Shopify, WooCommerce → Shopify, BigCommerce → Shopify, Magento → custom. The migration question in the questionnaire bumps the price based on the source platform and catalog size. We migrate orders, customers, products, content, and SEO redirects.
Do you work with US-based merchants?
Yes. Shopify rules don't change at the border, and CAD pricing typically saves US merchants 25–30% vs comparable US-coastal agencies. We handle US-state-specific tax setup, USD-default storefronts, and US-only shipping rules. Project work happens entirely in English; we don't add a French overhead unless you want a Canadian-French storefront.